We are an independent agency that focuses on building brand equity through multichannel marketing and deep customer engagement strategies.
Pre-Launch
Market Shaping
Market shaping is a critical period that sets the tone for a successful introduction of a brand to the marketplace. Rarity Health shapes the market through KOL development, identification of treatment teams, providing access to scientific data, and establishing a scientific platform for the product.
Some services performed in the pre-launch market shaping phase include:
- KOL Development
- Symposia, Posters
- Response Letters, Review Papers
- AMCP Dossier Development
- Training Materials
- Clinical Messaging Platform
- Manuscript & Monograph Development
- Lecture Kits
- Mechanism of Action Presentations
- Competitive Intelligence
- Scientific Communications Planning
- Publication Strategy & Planning (CMPP certified)
- Health Economics and Outcomes Research (HEOR)
- Disease State Education
Engagement & Insights: HCP, Patient/Caregiver, & Advocacy
The insights patients and providers offer will be critical input for designing a launch structure that will serve all stakeholders in the process. Armed with an accurate picture of the obstacles in treating the condition faced by clinicians and patients, marketers can address those needs in the pre-launch development phase.
Some services performed in the pre-launch engagement & insights phase include:
- Patient Profiling
- Social listening
- Advisory Boards: Live and Virtual
- Speaker Bureau Programs, In-service
- Patient journey mapping
- Market Research/Focus Groups
- Educational Symposia/Dinner Meetings/Workshops
- Relationship Development & Management
- Community Communications Strategy
- Event Management and Engagement
- Advocacy & Policy Planning
Launch
Brand Building
Rarity Health works with your brand team to build the foundation of the outward facing brand including a strategy, messaging, and campaign that resonates with a smaller patient population and the HCPs that treat them.
Some services performed in the launch brand building phase include:
- Brand Platform
- Market Insights Gathering
- Messaging
- Social Media, Elearning, Web Services, Online Advertising
- Customer Relationship Marketing
- Strategy
- Creative Branding
- Promotional Education
- Content Marketing
- Media Planning
- Value Proposition/Positioning
- Campaign Development
- Digital Marketing
- Sales Training & Support
POST-LAUNCH
Post-launch and Beyond
Post-launch initiatives consist of further brand planning and competitive analysis of the brand. Through metrics evaluation and ROI analysis, we can further refine the messaging and create programs that can create brand impact.
Some services performed in the post-launch growth phase include:
- Brand Planning
- Campaign Creative and Message Evolution
- Market Insights
- Competitive Intelligence
- Continuation of:
- Metrics and ROI Analysis
- Marketing Programs
- Digital Promotions & Social Media
- Advertising & Media
- Promotional Education
- Conventions & Live Engagements
OUR CLIENTS ARE THE BEST AND BRIGHTEST
We are honored by the company we keep and the lives we bring together. We’re helping build business for products and services you know and trust today…as well as innovations people will be talking about tomorrow.
