Our History, Our Future

Continuing a Legacy of Independent Excellence in Healthcare Communications

The Beginning

Founded in 1985 by Ned Newland, Rarity Health has been at the forefront of healthcare communications for 40 years. With a vision to create a company that stands out for its dedication to client service and innovative strategies, Ned established a firm that would endure the test of time and industry changes.

Organic Growth

Over the years, Rarity Health has built an impressive history marked by long-standing client relationships, word-of-mouth growth, and steadfast commitment to remaining independent–a rare feat in an industry often dominated by large conglomerates. Our independence is not just a business decision; it reflects our approach to providing personalization and focused service to our clients.


Since 2007, Rarity Health has been led by Ted and Rob Newland, who have continued the legacy of their father with the same entrepreneurial spirit and unwavering dedication to excellence. Guided by their leadership, Rarity Health has not only sustained its founding principles but has also expanded its reach and capabilities, ensuring that our core values of trust, integrity, and innovation continue to drive every aspect of our business.

“As we look to the future, we remain committed to advancing the field of healthcare communications, nurturing the relationships we have built, and forging new ones.
We believe our ongoing success is a testament to our ability to create lasting partnerships, retain dedicated employees, and approach our work with unparalleled passion!”
–Ted Newland, Managing Partner

Our People

We're Not Going Anywhere. We're Going Everywhere.

What’s different about us? We’re a rarity in healthcare marketing and communications. We’re not owned by a huge holding company. We’re small but have big industry experience. We’re constantly curious. We’re uncommonly loyal. That puts us in rare company and makes us a rare company to partner with.

Ted Newland

Managing Partner

Rob Newland

Managing Partner

Stephanie Borgia

VP, Account Group Supervisor

Alicia Holmgren

Account Group Supervisor

Bridget Dougherty

Account Supervisor

Rachel Kulakofsky

Account Executive

Rich Miller

VP, Creative Director

Susan Marinelli

Art Supervisor

John Foti

Senior Copywriter

Kara Farley

Director, Project Management

Devyn Osborne

Account Coordinator

Bob Rhoades

Medical Director