Patient Engagement for Hemophilia B

Introduction

Rarity Health developed a comprehensive peer-to-peer support and education program for the hemophilia B community, focusing on patient and caregiver insights to create a suite of educational resources.

Objective

To establish an advisory board of patient and caregiver influencers to gather insights and to develop educational tools for the hemophilia B community.

Strategy and Execution

Using proprietary algorithms, Rarity Health identified and recruited individuals for the advisory board and developed a library of educational assets, including award-nominated podcasts, leveraging these insights.

Outcomes

The program successfully disseminated unbranded patient education materials through a multichannel approach, strengthening the support network for those with hemophilia.