Rarity Health is an independently owned healthcare communications agency that specializes in launching rare disease medicines. With more than 30 years of success in the rare disease space, Rarity Health has developed a blueprint, Rarity Launchpad, for product launches that is highly customizable for each brand. Having a deep knowledge of the complexities of launching rare disease medicines, Rarity Health can provide a clear path ensuring launch success.
We leverage deep market insights, strategy, and science with dynamic creative execution and innovative digital tactics to serve our clients in the biotech, and pharmaceutical industries. Rarity employs a patient-centric model providing inherent buy-in from the community to ensure rare launches that exceed expectations. From pre-launch to launch and re-launch, it’s rare—well done.
We help you connect with your audience to explain what you’re capable of and why it’s important.
We help you establish your brand’s larger purpose and use it to build your brand equity.
We propel new and established brands to greatness with fresh strategy and creative execution.
We build loyal brand advocates yielding actionable deliverables through our peer-to-peer methodologies.
We not only visualize big ideas, we make them a reality.
We can bring your brand to life online through all interactive channels.
We create valuable, relevant, and timely brand content to drive profitable customer actions.
We strategize and implement nurturing email campaigns with targeted messaging to drive greater results and a higher level of customer engagement.
We create engaging websites that provide a seamless experience across all devices and are discovered through search engine optimization.
We foster partnerships to strategically position brands for success.
Our imaginative minds see beyond the ordinary to create powerful and engaging communications.
As your brand’s biggest supporters, you can be confident we are dedicated to exceeding your goals.
We are a team of smart thinkers, full of strong and formidable ideas to build brand equity.
"Working together with us, Rarity provided well-thought-out brand campaigns and product launch services, as well as corporate branding and patient-oriented outreach. Rarity became part of our team—a family approach!"
"Working with Rarity was like having an insurance policy guaranteeing flawless execution. Rarity can swim in the shark tank—they get the job done and make work good, clean fun."
"Rarity has been working with our organization for 5+ years. With their flexibility and outstanding customer service, they are helping our organization with everything from media to convention support, core marketing materials, email campaigns, and digital. They understand the needs of our organization and always come up with creative ways that help us to be recognized and differentiate ourselves from other companies in our area."