WHO WE ARE AND WHAT WE DO

Rarity Health is an independently owned healthcare communications agency that specializes in launching rare disease medicines. With more than 30 years of success in the rare disease space, Rarity Health has developed a blueprint, Rarity Launchpad, for product launches that is highly customizable for each brand. Having a deep knowledge of the complexities of launching rare disease medicines, Rarity Health can provide a clear path ensuring launch success.

We leverage deep market insights, strategy, and science with dynamic creative execution and innovative digital tactics to serve our clients in the biotech, and pharmaceutical industries. Rarity employs a patient-centric model providing inherent buy-in from the community to ensure rare launches that exceed expectations. From pre-launch to launch and re-launch, it’s rare—well done.

DIRECT MARKETING & ADVERTISING

We help you connect with your audience to explain what you’re capable of and why it’s important.

BRAND POSITIONING

We help you establish your brand’s larger purpose and use it to build your brand equity.

PRODUCT LAUNCHES

We propel new and established brands to greatness with fresh strategy and creative execution.

EDUCATIONAL MEETINGS & ADVISORY BOARDS

We build loyal brand advocates yielding actionable deliverables through our peer-to-peer methodologies.

IDEA GENERATION & EXECUTION

We not only visualize big ideas, we make them a reality.

DIGITAL MARKETING

We can bring your brand to life online through all interactive channels.

CONTENT MARKETING

We create valuable, relevant, and timely brand content to drive profitable customer actions.

CUSTOMER RELATIONSHIP MARKETING

We strategize and implement nurturing email campaigns with targeted messaging to drive greater results and a higher level of customer engagement.

RESPONSIVE WEBSITES & SEO

We create engaging websites that provide a seamless experience across all devices and are discovered through search engine optimization.

WHAT MAKES US DIFFERENT

COLLABORATIVE

We foster partnerships to strategically position brands for success.

CREATIVE

Our imaginative minds see beyond the ordinary to create powerful and engaging communications.

AMBASSADORS

As your brand’s biggest supporters, you can be confident we are dedicated to exceeding your goals.

BRIGHT

We are a team of smart thinkers, full of strong and formidable ideas to build brand equity.

OUR CLIENTS ARE THE BEST AND BRIGHTEST

We are honored by the company we keep and the lives we bring together.
We’re helping build business for products and services you know and trust today…as well as innovations people will be talking about tomorrow.

WHAT OUR CLIENTS SAY