Providing a Clear Path for Rare Disease Product Launches

Providing a Clear Path for Rare Disease Product Launches

Having a deep knowledge of the complexities of launching rare disease therapies,
Rarity Health can provide a clear path ensuring launch success.

WHY RARITY HEALTH?

While all product launches are complex, launches of rare disease therapies offer distinct challenges when compared to more mainstream areas of pharmaceutical marketing. Rarity Health takes the complexity out of rare disease product launches and incorporates a customizable blueprint for launch success developed through 30+ years of rare disease experience. Our Rarity Launchpad develops a scientific and communications strategy, engages all stakeholders while preparing the market for the launch of a novel therapy.

MARKET SHAPING

Market shaping is a critical period that sets the tone for a successful introduction of a brand to the marketplace. Rarity Health shapes the market through KOL development, identification of treatment teams, providing access to scientific data, and establishing a scientific platform.

ENGAGEMENT AND INSIGHTS

The insights patients and providers offer will be critical input for designing a launch structure that will serve all stakeholders in the process. Armed with an accurate picture of the obstacles in treating the condition faced by clinicians and patients, marketers can address those needs in the pre-launch development phase.

BRAND BUILDING

Rarity Health works with your brand team to build the foundation of the outward facing brand including a strategy, messaging, and campaign that resonates with a smaller patient population and the HCPs that treat them.

POST-LAUNCH AND BEYOND

Post-launch initiatives consist of further brand planning and competitive analysis of the brand. Through metrics evaluation and ROI analysis, we can further refine the messaging and create programs that can create brand impact.

OUR CLIENTS ARE THE BEST AND BRIGHTEST

We are honored by the pharmaceutical and biotech companies we partner
with and the patients, caregivers, and rare disease communities they impact.
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WHAT OUR CLIENTS SAY

  • "I've been working with the founders and staff of Rarity Health for many years. They are extremely professional and committed to working closely with their clients. Rarity Health puts the time and energy required into satisfying customers needs it a timely manner - very deadline oriented.... Rarity Health is extremely proficient at strategizing and the creative development of marketing programs. They have extensive experience in Brand Management; I have utilized the team for numerous product launches in the Pharma space...Great people to work with!"

    Director of Marketing, 60 Degrees Pharmaceuticals

  • "Rarity Health is a great organization with outstanding, customer-oriented staff, going the extra-mile to find the optimal solution for your rare disease audience."

    Director of Marketing, Biotest Pharmaceuticals

  • "Creative thinkers who are able to deliver on new, big ideas for the rare disease community."

    Director Rare Disease, Pfizer