Market shaping is a critical period that sets the tone for a successful introduction of a brand to the marketplace. Rarity Health shapes the market through KOL development, identification of treatment teams, providing access to scientific data, and establishing a scientific platform.LEARN MORE
The insights patients and providers offer will be critical input for designing a launch structure that will serve all stakeholders in the process. Armed with an accurate picture of the obstacles in treating the condition faced by clinicians and patients, marketers can address those needs in the pre-launch development phase.LEARN MORE
Rarity Health works with your brand team to build the foundation of the outward facing brand including a strategy, messaging, and campaign that resonates with a smaller patient population and the HCPs that treat them.LEARN MORE
Post-launch initiatives consist of further brand planning and competitive analysis of the brand. Through metrics evaluation and ROI analysis, we can further refine the messaging and create programs that can create brand impact.LEARN MORE
"I've been working with the founders and staff of Rarity Health for many years. They are extremely professional and committed to working closely with their clients. Rarity Health puts the time and energy required into satisfying customers needs it a timely manner - very deadline oriented.... Rarity Health is extremely proficient at strategizing and the creative development of marketing programs. They have extensive experience in Brand Management; I have utilized the team for numerous product launches in the Pharma space...Great people to work with!"
"Rarity Health is a great organization with outstanding, customer-oriented staff, going the extra-mile to find the optimal solution for your rare disease audience."
"Creative thinkers who are able to deliver on new, big ideas for the rare disease community."