Names are important, intentional, and meaningful. The reality was that “ENA” was confusing. People didn’t know how to pronounce it. We were called, “N-AH,” ”EE-nah,” or “C-N-A”. People didn’t understand what we did or focused on. Was the name reflective of our work? No.
Rare disease is omnipresent in the pharmaceutical market in recent years. Agencies are now touting their capabilities in the rare disease space, but we have focused on rare disease for over 30 years. We will continue to represent the underserved—brands, disease states, and patients—who are in need of a voice.
Now, when people hear our name, we won’t have to explain. What we do, what we’ve been doing, is front and center, and our new name represents the essence of the company we have always been.
"I've been working with the founders and staff of Rarity Health for many years. They are extremely professional and committed to working closely with their clients. Rarity Health puts the time and energy required into satisfying customers needs it a timely manner - very deadline oriented.... Rarity Health is extremely proficient at strategizing and the creative development of marketing programs. They have extensive experience in Brand Management; I have utilized the team for numerous product launches in the Pharma space...Great people to work with!"
"Rarity Health is a great organization with outstanding, customer-oriented staff, going the extra-mile to find the optimal solution for your rare disease audience."
"Creative thinkers who are able to deliver on new, big ideas for the rare disease community."