Growing Connections
Peer-to-Peer Program

Growing Connections
Peer-to-Peer Program

Introduction

In a collaborative effort, Rarity Health, Pfizer, and the MAGIC Foundation launched the “Growing Connections” initiative to build a supportive community through storytelling for families facing Growth Hormone Deficiency (GHD).

Objective

Provide a network of comfort and hope for GHD families, enabling those with successful treatment experiences to share their stories and support newly diagnosed families, thereby increasing awareness and advocacy for children with GHD.

Strategy and Execution

After establishing an advisory board of community caregivers to uncover common challenges and needs, Rarity Health coordinated with Pfizer and the MAGIC Foundation to recruit video participants and engage patients and families in booth activities at the MAGIC Foundation Annual Convention.

  • Materials included a dedicated website, promotional tactics, and bilingual patient/caregiver video stories.
  • Guided Video Technology was used for authentic self-filming, alongside a dedicated website and robust social media content to share these stories.
  • Multilingual tactics and social media posts helped promote awareness and drive attendance.

Outcomes

A stronger sense of support and understanding was discovered through the program’s collection of transformative success stories, significantly impacting the GHD community.


B2B Post-Launch Patient Engagement and Education Programs for Hemophilia B

Patient Engagement for Hemophilia B

Introduction

Rarity Health developed a comprehensive peer-to-peer support and education program for the hemophilia B community, focusing on patient and caregiver insights to create a suite of educational resources.

Objective

To establish an advisory board of patient and caregiver influencers to gather insights and to develop educational tools for the hemophilia B community.

Strategy and Execution

Using proprietary algorithms, Rarity Health identified and recruited individuals for the advisory board and developed a library of educational assets, including award-nominated podcasts, leveraging these insights.

Outcomes

The program successfully disseminated unbranded patient education materials through a multichannel approach, strengthening the support network for those with hemophilia.


Rabies Awareness and KEDRAB® Market Growth

Elevating the impact of KEDRAB® in the rabies HRIG market

Introduction

In 2019, KEDRAB was launched across the US market. Over the next two years, KEDRAB’s  main competitor product held the majority of the human rabies immune globulin (HRIG) market share.​ However, not all healthcare facilities and hospitals administering rabies post-exposure prophylaxis (PEP) after potential rabies exposures were aware of all the HRIG options available to them or the different benefits of each. There was also confusion around how to follow proper protocol, especially when determining the appropriate dose volume needed to best treat all animal scratches or bite wounds and prevent the deadly rabies virus from progressing.

Objective

Boost brand awareness and market equity, while also increasing healthcare professionals’ knowledge and confidence when treating patients potentially exposed to the rabies virus.

Strategy and Execution

After identifying specific customer needs at point of care and establishing an approach and solid positioning for the brand, the sales force was armed with a wide range of print and digital materials personalized by specialty  to better communicate the key benefits and points of differentiation of KEDRAB. The sales force partnered with healthcare facilities by providing essential educational and program benefits to help increase the awareness of rabies and the importance of proper PEP administration following potential exposures.

Outcomes

KEDRAB has surpassed its growth goals and sales objectives each year, establishing an impactful and winning presence in the HRIG market. Additionally, the sales force continues to provide valuable educational materials and practical tools, making KEDRAB a vital partner for healthcare facilities helping to fight against rabies and save patient lives.​